Running used to be thought of as an inexpensive past time. Buy a pair of sneakers, don a t-shirt, shorts, socks and off you go.
But in today’s world those ‘high tech’ sneakers will set you back $100 plus and you’ll be lucky to get a few months out of them. Apparel made from man made fibers (because we all know how cotton holds moisture!) and really shouldn’t wear out as easily as natural materials, but it doesn’t look of feel as cool after a season of use, resulting in regular ‘upgrades’. If you want to stay safe at night, you need to buy a headlamp and reflective vest. Hydration? That calls for water bottles, a supply of Gu or some disgusting energy bar that looks as if it has literally been passed by the management! Then there are anti blister agents, bills for massage, chiropractors, orthotics or physiotherapy. It is amazing that some runners still have enough small change left over the pay their ‘essential’ bills each month.
After all that there are the races; for many of us a prime motivator and reason why we continue to sustain the running retail industry. In the last year or two, there has been a noticeable increase in the number of races. It is easy to find a 5, 10 or 20k race within reasonable driving distance of most towns every weekend of the year; yet despite this increase, the cost to enter many of these events year after year has exceeded inflation. Why is that?
OK, so the number of runners has probably increased but have costs gone up even more? Those of us that participate in a number of races throughout the year will be able to confirm that the local race scene is still made up of a core of regulars. These runners are paying their registration fees, collecting the same old cotton shirt, race number and collection of future race flyer’s; running the course that was the same as the previous year and snack on the same dried up bagels or fruit wash down with cheap store branded soda or bottled water. Ever thought that the key ingredient for a successful event - the participants, are being ignored? Race should be an experience to remember, not another serving of the ’same old’.
This coming Labor Day weekend a local 20k road race is charging $50 for race day registrations! Not that long ago it was half that amount. We’re told the number of entrants has increased but have the costs also increase sufficiently to justify such a hike in price? How many events publish the total amount of their net proceeds that were stated go to good causes? A 100k race that I’ve run for the last 5 years because it starts at midnight, is held in December and the weather has been consistently unpredictable, opened its registration today the fee is $120. The finisher award is usually a good quality item of apparel - you know the stuff that doesn’t really wear out that much. Add to that the cost of 2 nights in a hotel and gas mileage (the race is in Virginia) and the adventure requires a sizable chuck of change plus a day off work. The four 100 milers I’ve taken on this year will average between $1,000 to $2,000 each, admittedly because the every faithful Guthrie comes along to in order to crew. I often joke with friends that the dollar per mile ration of an ultra is so much better than your average 5k road race. But it seems that gap might be closing.
Running is a great sport, it can take you to amazing places, meet equally amazing and inspirational people. But it is at risk of charging itself out of people’s reach and that is not a good thing. Had a large contingent of friends been running the 20k this Monday, I might have joined them simply because the post race atmosphere used to be good fun. However, the prospect of $50 has put many off so much, that a group will cycle to watch the race instead. I plan to be one of those cyclists.
Running is becoming an (ultra) expensive experience.
Posted by mrbimble
Posted by mrbimble
Posted by mrbimble





